Your student has a story only they can tell.
We’ll help them build a narrative that is compelling, not just competitive, for top-tier college admissions. The work starts with understanding who they are becoming.
We’ll help them build a narrative that is compelling, not just competitive, for top-tier college admissions. The work starts with understanding who they are becoming.
High school should be a time of discovery.
Our mission is to help students find their voice by pursuing personal growth, locking-in academic curiosity, experiencing genuine opportunities to build depth, acquiring real skills, and telling their authentic story in college applications and beyond.
“Live into who you are.”
Gina B. Lee
Duhee Lee
Before Gina was an independent college counselor, she was a brand strategist working with Procter & Gamble, AT&T, and Citibank across Asia and the US, figuring out what makes stories stick. She learned the most powerful stories aren’t invented. They’re excavated.
That instinct deepened through every chapter that followed. After completing the UCLA College Admissions Certificate program, mentoring students, and serving on educational boards, she became the first Director of College Counseling and Academic Dean at American University Preparatory School, a newly founded international boarding school. She built a comprehensive college counseling program from the ground up. Students in the inaugural class were admitted to Stanford, MIT, Bryn Mawr, and schools across the selectivity spectrum.
And as a parent of two sons who attended Harvard and one who is at Emory University, she’s lived the process from the family side—the anxiety, the hope, and very real stakes. Today, she runs a deliberately high-touch boutique practice guided by one belief: the best college applications aren’t packaged or reverse-engineered but built from who a student actually is. That work takes time, trust, and honest reflection.
“I love witnessing personal transformations through relationship-building, a changed mindset, and a winning attitude, regardless of the limited resources or how big the dream might be.”
Duhee Lee spent his career envisioning what a project could become, first as a registered architect leading projects valued at over $1 billion, then as Director of Asset Management and Director of Corporate Real Estate overseeing portfolios. He graduated with a BS from MIT, where he also played varsity ice hockey, and holds a Master of Architecture from the Harvard Graduate School of Design.
From 2020-2022, he served as an Educational Counselor for MIT, conducting applicant interviews and submitting candidacy reports to the Admissions Office. What he experienced inspired him to begin working directly with students. Today, he brings those same envisioning skills to college and career counseling, specializing in STEM, environmental science, architecture, design, and business. He also leads interview preparation, research, and project advising, and career counseling for individuals in transition.
Personalized guidance to help you live into who you are.
8th Gr |Freshman |Sophomores |Juniors
Map academic coursework and extracurricular activities annually. Research and plan summer programs & projects. Educate and plan standardized test preparations. Explore potential college majors and future careers through personality and interest assessments. Encourage periodic academic, extracurricular, and well-being check-ins. The perfect time to envision and start a personal development project.
Freshman |Sophomores |Juniors |Seniors
Help evaluate personal growth through self-reflection. Coach life skills like time-management, decision-making, self-advocacy, relationship building & networking, curating projects, and more. Brainstorm and design personal development projects (PDPs). Help prepare for college interviews or pitch presentations. Provide expertise in creating student resumes.
Juniors | Seniors
Strategically review student profile. Guide students through college visits and identifying potential college majors. Customize a balanced, best-fit college list. Navigate early admissions options. Brainstorm essay ideas, help develop and edit personal statement and supplemental essays. Review entire college application. Advise on visual art or film portfolio submissions. Help prepare you for college interviews.
American University
Arizona State University
Azusa Pacific University
Barnard College
Biola University
Boston College
Boston University
Bowdoin College
CPSU, San Luis Obispo
CPSU, Pomona
CSU, Fresno
CSU, Fullerton
CSU, Long Beach
CSU, Los Angeles
CSU, Northridge
CSU, San Francisco
Carleton College
Carnegie Mellon University
Case Western Reserve University
Chapman University
Claremont McKenna College
Columbia University/TCD Dual BA
Cornell University
Dartmouth College
Drexel University
Duke University
École hôtelière de Lausanne
Emerson College
Emory University
Fordham University
Georgetown University
George Washington University
Georgia Institute of Technology
Gonzaga University
Grinnell College
Harvard University
Imperial College, London
Indiana University Bloomington
Istituto Marangoni, London
King’s College, London
Loyola Marymount University
Marist College
McGill University
Massachusetts Institute of Technology
Michigan State University
New York University
Northeastern University
Northern Arizona University
Northwestern University
Occidental College
Ohio State University
Oregon State University
Otis College of Art and Design
Parsons School of Design
Pennsylvania State University
Pepperdine University
Pitzer College
Pratt Institute
Princeton University
Purdue University
Regent’s University London
Rice University
Ringling College of Art and Design
Rhode Island School of Design
Rutgers University–New Brunswick
Rutgers University–Newark
School of the Art Institute of Chicago
University of St Andrews
San Diego State University
Santa Clara University
Savannah College of Art and Design
Southern California Institute of Architecture
Scripps College
Southern Methodist University
Stanford University
Syracuse University
Temple University
Texas Christian University
Trinity College Dublin
Trinity University
Tufts University
University of Alabama at Birmingham
University of Arizona
University of British Columbia, Okanagan
UC Berkeley
UC Davis
UC Irvine
UC Merced
UC Riverside
UC San Diego
UC Santa Barbara
UC Santa Cruz
UCLA
University of Chicago
University of CO, Boulder
University of CO, Denver
University of Delaware
University of Hawaii at Manoa
University of Illinois, UC
University of Iowa
University of Manchester
University of Maryland
University of Mass, Amherst
University of Michigan, Ann Arbor
University of Nevada, Reno
University of New Hampshire
University of Oregon
University of Pittsburgh
University of San Diego
University of San Francisco
University of Southern California
University of Surrey
University of Texas, Austin
University of Utah
University of Virginia
University of Washington
University of Wisconsin–Madison
Vanderbilt University
Virginia Polytechnic Institute
Washington State University
Washington University, St. Louis
Wentworth Institute of Technology
Westmont College
Wheaton College
Woodbury University
— Maddy,
Yale Class of 2025
– Dr. David Unruh,
Founding Head of School,
American University Preparatory School
– Nolan,
UCLA Class of 2022
– Nick (from Indonesia),
Northwestern Engineering Class of 2021
– Alice (student’s mother),
Wash U St. Louis Class of 2021
– Didun,
USC Engineering Class of 2021
– Justina,
UC Berkeley Engineering Class of 2023